{"id":193,"date":"2024-10-31T10:32:40","date_gmt":"2024-10-31T03:32:40","guid":{"rendered":"https:\/\/unaicpress.com\/?post_type=product&#038;p=193"},"modified":"2024-11-25T11:30:26","modified_gmt":"2024-11-25T04:30:26","slug":"manajemen-pemasaran","status":"publish","type":"product","link":"https:\/\/unaicpress.com\/?product=manajemen-pemasaran","title":{"rendered":"Manajemen Pemasaran"},"content":{"rendered":"<p>SINOPSIS MANAJEMEN PEMASARAN<br \/>\nPemasaran merupakan ujung tombak dari suatu usaha untuk mendapatkan keuntungan dan keberlanjutan bisnis. Pemasaran merupakan salah satu investasi jangka menengah dan panjang. Produk yang berkualitas tidak akan laku jika tidak dilakukan strategi pemasaran. Berbeda dengan produk biasa saja jika dilakukan strategi pemasaran bisa mendapat perhatian dari para konsumennya.<br \/>\nI. PENGERTIAN MANAJEMEN PEMASARAN DAN RUANG LINGKUP PEMASARAN<br \/>\nII. GAMBARAN PASAR DAN IDENTIFIKASI PASAR<br \/>\nIII. SEGMENTASI PEMASARAN<br \/>\nIV. STRATEGI PEMASARAN<br \/>\nV. BRANDING DAN POSITIONING<br \/>\nVI. SALURAN PEMASARAN TERINTEGRASI<br \/>\nVII. PERKEMBANGAN STRATEGI PEMASARAN<br \/>\nVIII. KEPUASAN DAN LOYALITAS PELANGGAN<br \/>\nIX. PENGELOLAAN DAN EVALUASI\u00a0PEMASARAN<\/p>\n","protected":false},"excerpt":{"rendered":"<table border=\"0\" cellspacing=\"0\" cellpadding=\"0\">\n<tbody>\n<tr>\n<td height=\"20\">Penulis<\/td>\n<td>:<\/td>\n<td>Indra Rachmawati, SE., M.Si.<br \/>\nAjeng Puspo Aji, M.Farm.<br \/>\nApt. Septiana Indratmoko, M.Sc.s<\/td>\n<\/tr>\n<tr>\n<td height=\"20\">Institusi<\/td>\n<td>:<\/td>\n<td>Universitas Al Irsyad Cilacap<\/td>\n<\/tr>\n<tr>\n<td height=\"20\">Kategori<\/td>\n<td>:<\/td>\n<td>Buku Ajar<\/td>\n<\/tr>\n<tr>\n<td height=\"20\">Bidang Ilmu<\/td>\n<td>:<\/td>\n<td>Ekonomi dan Bisnis<\/td>\n<\/tr>\n<tr>\n<td height=\"20\">ISBN<\/td>\n<td>:<\/td>\n<td>Dalam Proses<\/td>\n<\/tr>\n<tr>\n<td height=\"20\">Ukuruan<\/td>\n<td>:<\/td>\n<td>74 hal<\/td>\n<\/tr>\n<tr>\n<td height=\"20\">Halaman<\/td>\n<td>:<\/td>\n<td>74 hal<\/td>\n<\/tr>\n<tr>\n<td height=\"20\">Ketersediaan<\/td>\n<td>:<\/td>\n<td>Pesan Dulu<\/td>\n<\/tr>\n<tr>\n<td height=\"20\">Tahun<\/td>\n<td>:<\/td>\n<td>2024<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n","protected":false},"featured_media":199,"comment_status":"open","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":""},"product_cat":[15],"product_tag":[],"class_list":["post-193","product","type-product","status-publish","has-post-thumbnail","product_cat-uncategorized","first","onbackorder","shipping-taxable","purchasable","product-type-simple"],"_links":{"self":[{"href":"https:\/\/unaicpress.com\/index.php?rest_route=\/wp\/v2\/product\/193","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/unaicpress.com\/index.php?rest_route=\/wp\/v2\/product"}],"about":[{"href":"https:\/\/unaicpress.com\/index.php?rest_route=\/wp\/v2\/types\/product"}],"replies":[{"embeddable":true,"href":"https:\/\/unaicpress.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=193"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/unaicpress.com\/index.php?rest_route=\/wp\/v2\/media\/199"}],"wp:attachment":[{"href":"https:\/\/unaicpress.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=193"}],"wp:term":[{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/unaicpress.com\/index.php?rest_route=%2Fwp%2Fv2%2Fproduct_cat&post=193"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/unaicpress.com\/index.php?rest_route=%2Fwp%2Fv2%2Fproduct_tag&post=193"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}