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Analisis Perilaku Konsumen Digital

Rp120.000,00

 

Penulis : Fajar Nur Wibowo, Nuni Wulansari
Zulfikar Yusya Mubarak
Annisa Rahayu
Institusi : Universitas Al Irsyad Cilacap
Kategori : Buku Ajar
Bidang Ilmu : EKonomi dan Bisnis
ISBN : Dalam Proses
Ukuruan : 15,5 x 23 cm
Halaman : 157 hlm
Ketersediaan : By Order
Tahun : 2025
Categories: ,

Description

Penulis: Fajar Nur Wibowo, Nuni Wulansari, Zulfikar Yusya Mubarak, Annisa Rahayu
Institusi: UNAIC
Kategori:
Bidang Ilmu: Ekonomi dan Bisnis
ISBN: Dalam Proses
Ukuruan: 15,5 x 23 cm
Halaman: 157 hlm
Ketersediaan: By order
Tahun: 2025
Sinopsis:
Transformasi digital telah membawa perubahan signifikan dalam cara konsumen mencari, mengevaluasi, dan mengambil keputusan pembelian. Oleh karena itu, pemahaman terhadap perilaku konsumen digital menjadi aspek krusial dalam strategi pemasaran dan bisnis. Buku ini disusun dengan pendekatan yang sistematis, mencakup teori fundamental, konsep terkini, serta studi kasus yang relevan dengan kondisi industri saat ini.

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